When should we refresh an existing page?
Review site-audit findings, page issues and a live-scoring content editor. Schema tools and internal-link suggestions support a reviewed editing workflow. Compare the page heading and description with the question it should answer.
Which example should we bring to the first conversation?
A published page with unclear intent and dated supporting information. Assign the content changes and technical fixes to the people who can review them. Use a representative example and keep confidential records out of the initial enquiry.
What should the responsible team check?
Compare the page heading and description with the question it should answer. Assign the content changes and technical fixes to the people who can review them. Agree who reviews the record before another colleague continues the task.
How is the proposed scope priced?
Plans vary by projects, seats, keywords and AI-word limits. Choose the limits around your actual workload; the team can explain the current plan and trial terms during your walkthrough. Ask the proposal to identify the selected scope, preparation responsibilities and any work that requires separate confirmation.
What should we agree before introducing the setup?
Link the accounts relevant to the chosen work. Search Console, GA4, Meta and LinkedIn connections depend on your access and account readiness. Agree who will own the initial setup, who reviews the first example and what questions must be resolved before the wider introduction.