On-Page SEO Checklist: 12 Things to Fix on Every Page
On-page SEO is everything you control on the page itself. It is often the fastest way to improve rankings because it needs no outside help. Use this checklist on every important page.
The checklist
- Title tag: unique, under about 60 characters, with the main topic near the start
- Meta description: a clear summary that invites the click
- One H1: describing what the page is about
- Logical headings: H2 and H3 that break the content into sections
- Clean URL: short, readable and descriptive
- Canonical tag: pointing to the preferred version of the page
- Useful content: answers the searcher's question fully and clearly
- Internal links: to related pages, with descriptive anchor text
- Image alt text: describing each meaningful image
- Structured data: schema markup for articles, products, FAQs or organisations
- Mobile-friendly layout: readable without zooming
- Page speed: compressed images, minimal blocking scripts
Prioritise
Start with pages that already get impressions in search but a low click-through rate. Better titles and descriptions there can lift traffic quickly.
Avoid common mistakes
- Duplicate titles across many pages
- Several pages targeting the same query and competing with each other
- Thin pages with little useful content
- Broken internal links
Measure
Track impressions, clicks and average position for each page in Search Console before and after changes.
How SEOVega helps
SEOVega's on-page optimisation tools audit pages against checks like these, highlight what to fix first and track the results alongside the rest of your marketing.